Peter Fisk |
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Peter Fisk is an inspirational business author, consultant and entrepreneur. He also spent many years working around the world with the likes of British Airways and Microsoft, Coca Cola and Red Bull, GSK and Shell, Virgin and Vodafone. He is described by Business Strategy Review as “one of the best new business thinkers.”
His bestselling book Marketing Genius is published in 28 languages and describes how today’s markets demand a more left and right-brain approach to achieve competitive advantage and value creation. His new book Business Genius (about strategy, leadership and growth) is just out, and will be followed by Customer Genius (insights, propositions and relationships) and Creative Genius (future, creativity and innovation) and Green Business (social, environmental and ethical business).
He is founder and CEO of the Genius Works, working with business leaders to adopt a more inspired approach to strategy and innovation, in particular through The Fast Track executive development programme. He was also CEO of the world’s largest marketing association, The Chartered Institute of Marketing, MD of valuation experts Brand Finance, partner of innovation firm The Foundation, and led the global marketing consulting practice of PA Consulting Group. He holds various non-executive roles in small and larger companies.
He is an accomplished international speaker on all aspects of strategy and innovation, customers and marketing. He is thoughtful and considered, provocative and entertaining – capturing what’s hot, what works, and what’s next.
For more information see www.theGeniusWorks.com
or email peterfisk@peterfisk.com
His bestselling book Marketing Genius is published in 28 languages and describes how today’s markets demand a more left and right-brain approach to achieve competitive advantage and value creation. His new book Business Genius (about strategy, leadership and growth) is just out, and will be followed by Customer Genius (insights, propositions and relationships) and Creative Genius (future, creativity and innovation) and Green Business (social, environmental and ethical business).
He is founder and CEO of the Genius Works, working with business leaders to adopt a more inspired approach to strategy and innovation, in particular through The Fast Track executive development programme. He was also CEO of the world’s largest marketing association, The Chartered Institute of Marketing, MD of valuation experts Brand Finance, partner of innovation firm The Foundation, and led the global marketing consulting practice of PA Consulting Group. He holds various non-executive roles in small and larger companies.
He is an accomplished international speaker on all aspects of strategy and innovation, customers and marketing. He is thoughtful and considered, provocative and entertaining – capturing what’s hot, what works, and what’s next.
For more information see www.theGeniusWorks.com
or email peterfisk@peterfisk.com