New Leaders, New Perspectives II

EXECUTIVE SUMMARY

BACKGROUND
Net Impact is an international nonprofit organization whose mission is to make a positive impact
on society by growing and strengthening a community of new leaders who use business to
improve the world. We offer a portfolio of programs to educate, equip, and inspire more than
10,000 members in 99 countries on six continents to make a tangible difference in their
universities, organizations, and communities.
In the fall of 2006, Net Impact asked MBA students from more than 80 universities to share their
opinions on the relationship between business and broader social and environmental concerns.
Our survey, New Leaders, New Perspectives: A Net Impact Survey of MBA Student Opinions on
the Relationship between Business and Social/Environmental Issues, demonstrated that the
majority of business school students are interested in learning about and practicing socially
conscious business. Our results were featured in publications such as the Financial Times and
Chronicle of Higher Education, and we heard from many students and faculty members that the
information was immensely helpful and beneficial. As an exciting next step, Net Impact conducted
an Undergraduate Perspectives Survey in the winter of 2007. We were interested both in
assessing the opinions of undergraduates about business's relationship with society and in
comparing their opinion to those of MBA students.
Net Impact's membership has traditionally focused on MBAs, graduate students, and young
professionals who wish to leverage their influence for the benefit of society, the economy, and the
environment. As awareness of business as a tool for social change spreads, we realize that it is
crucial to involve undergraduate youth who want their work to have greater meaning. In the fall of
2007, Net Impact will launch a pilot undergraduate program at select colleges and universities
across the United States and Canada. The overall goals of the chapters will be to educate and
inspire undergraduates around themes of corporate social responsibility, social entrepreneurship,
green business, and other topics related to how business can be used to make a positive impact
on the world.






Undergraduate Perspectives 1
Net Impact, September 2007EXECUTIVE SUMMARY

The U.S. Department of Education reports that in 2004-2005, there were approximately 2,533
four-year postsecondary institutions in the United States, with a total undergraduate enrollment of
8,235,000. Each year, more bachelor's degrees are awarded in business than in any other field.
There were 2,418 undergraduate students who answered Net Impact's survey, representing 53
colleges and universities located across the United States and Canada. Overall, the data
collected from this survey suggest that the majority of undergraduates express an interest in
learning about corporate social responsibility, sustainability, international development, and social
entrepreneurship. Over 70% of respondents believed classes in corporate social responsibility
should be integrated into required curriculum classes in college business/management programs.
Forty-one percent of students are currently a member of a club or activity at their school that
emphasizes corporate social responsibility, social entrepreneurship, or related topics, while an
additional 35% indicated interest in joining this type of club or activity.

Our survey findings reveal that 66% of respondents major or expect to major in business, and
56% are likely to attend a graduate business program. Our data suggests that undergraduate
students believe corporate profits and social responsibility can co-exist. They also agree that
social and environmental issues are important considerations for business; 84% of respondents
said companies should try to work toward the betterment of society, while just 19% thought most
companies were already seeking that goal. Eight-seven percent of respondents said business
leaders should factor social and environmental effects into their business decisions, with nearly
half believing such an approach could be profitable.

When comparing undergraduate and MBA segments, responses were also similar though some
interesting differences were noted. Undergraduate students were more unfamiliar with these
topics than MBA students. Fewer undergraduate than MBA students believe that the subject of
corporate social responsibility should be integrated into required courses. MBA students are more
likely to believe that corporate social responsibility makes good business sense as this leads to
financial profits. In addition, a larger percentage of MBA students stated that corporate social
responsibility is the "right" thing for companies to do. No significant difference was detectable
between undergraduate students majoring in business and those majoring in other disciplines in
their agreement that corporate social responsibility is a topic that should be integrated into
required classes in college business/management programs.



Undergraduate Perspectives 2
Net Impact, September 2007Net Impact's Undergraduate survey has implications for university faculty, administrators and
other stakeholders in business education including potential employers. A majority of
undergraduate students believe that it is their responsibility to make the world a better place and
that companies have a responsibility to empower them in this effort. Seventy-seven percent of
respondents will seek employment that is socially responsible during the course of their careers,
while 60% said they will seek such work immediately after graduating from college. Over half said
they are likely to discuss their interest in corporate social responsibility with a potential for-profit
employer. University faculty at both undergraduate and graduate levels would be wise to
recognize that many students are neither apathetic nor uninformed about corporate social
responsibility issues. Today's undergraduate students are more likely to join socially responsible
companies, buy fair trade products and start their own social ventures.


Please contact Alejandra Villalobos, Net Impact Analyst, with additional questions or comments
regarding this report at +1 415 495 4230 ext. 314 or via e-mail at avillalobos@netimpact.org.
























Undergraduate Perspectives 3
Net Impact, September 2007METHODOLOGY

PROCESS

The findings presented here are taken from a survey conducted between February 10 and March
10, 2007. During that period, 2,418 current undergraduate students responded to an online
questionnaire, which consisted of 35 questions (see Appendix B). Announcements for the survey
were sent to faculty and administrative staff at colleges and universities in the United States and
Canada, requesting their assistance in distributing the survey to their respective student bodies.
Summary of responses:
· 53 schools were represented
· Middlebury College had the most respondents (412), followed by the University of British
Columbia (387) and the University of Michigan (277)
· 5 schools had 200+ student responses; 2 schools had 100+; 3 schools had 50+; and 43
schools had less than 50.
Participants answered questions about the relationship between business and broader social and
environmental issues. The survey focused on three key areas:
· Curriculum
Do students express an interest in learning about corporate social responsibility,
sustainability, international development, and social entrepreneurship during their
undergraduate education?
· Career
Do students express an interest in socially responsible careers?
· Business and social responsibility
Should business professionals take into account social and environmental impacts when
making business decisions?


For the purposes of this report, we combine Agree and Strongly Agree into Net Agree when
speaking of students who agree with a statement. Net Disagree includes those respondents who
Disagree and Strongly Disagree.
Undergraduate Perspectives 4
Net Impact, September 2007STATISTICAL TESTING


· Where appropriate, proportions testing was utilized to measure differences between
groups of respondents in our study.



or



· A confidence interval of 95% was used, which indicates that we maintain 95%+ certainty
that the responses of two groups being compared are meaningfully different if we are to
label these differences as statistically significant findings.


Undergraduate Perspectives 5
Net Impact, September 2007STUDY POPULATION
This section provides a snapshot of the population of respondents in this study. The majority of
1
participants (63%) are female. As figure 1 indicates, respondents were distributed fairly evenly
among class years: 18% were first year students, 26% were second year students, 27% were
third year students and 29% were fourth year students. For survey participants living in the United
States, 43% were located in the West / Midwest region of the country, 36% were located in the
North / Northeastern, 16% in the South / Southwest, and 6% in the Mid-Atlantic region [Figure 2].
Figure 3 shows that nearly half of respondents are registered to vote Democratic.


Figure 1: Class Year Figure 2: Location



















Figure 4: MBA Plans
Figure 3: Political Orientation


















1
Between 1970 and 2001, women went from being the minority to the majority of the U.S. undergraduate
population, increasing their representation from 42% to 56% of undergraduates (U.S. Department of
Education, National Center for Education Statistics).
Undergraduate Perspectives 6
Net Impact, September 2007Figure 4 indicates that over half the students surveyed (56%) are interested in pursuing an MBA
degree. The majority of participants (66%) were majoring or expected to major in business
2
[Figure 5]. Immediately after graduating from college, 67% would prefer to work in the private
sector, 9% in a nonprofit organization, and 6% in the public sector [Figure 6].


Figure 5: Current or Expected Major Figure 6: Career Preferences























2
Of the 1,400,000 bachelor's degrees conferred in 2003-04, the largest numbers of degrees were conferred
in the fields of business (307,000), social sciences and history (150,000), and education (106,000). At the
master's degree level, the largest fields were education (162,000) and business (139,000) (U.S. Department
of Education, National Center for Education Statistics).
Undergraduate Perspectives 7
Net Impact, September 2007DETAILED FINDINGS

OVERALL

CAREER
Most students plan to look for socially responsible employment at some point in their careers.
Seventy-seven percent of respondents indicate that they will seek employment that is socially
responsible during the course of their careers, while 60% said they will seek such work
immediately after graduating from college. Of those to whom the question was applicable, 48% of
respondents sometimes discuss their interest in corporate social responsibility during the
interview/hiring process with a potential for-profit employer; 10% reported that they always do.
Sixty-seven percent of respondents intend to work in a medium to large business immediately
after graduating from college; this figure drops to 52% when asked about plans for five to ten
3
years after graduation.

Q: Immediately following college, I plan to focus on Response
securing a job that is socially responsible. Percent
Disagree (Net) 8%
Neutral/No Opinion 32%
Agree (Net) 60%
Total respondents 2129
Net Agree includes those who agree and strongly agree. Net Disagree includes
those who disagree and strongly disagree

Q: During my career, I will seek employment that is Response
socially responsible Percent
Disagree (Net) 5%
Neutral/No Opinion 18%
Agree (Net) 77%
Total respondents 2129
Net Agree includes those who agree and strongly agree. Net Disagree includes
those who disagree and strongly disagree


Q: Immediately after graduating from college,
Response
which employment site do you most prefer to work
Percent
in?
Nonprofit Organization 11%
Public sector - municipal, state, federal 8%
Medium to large business (100+ employees) 67%
Small business (under 100 employees) 14%
Single person business (no employees) 0%
Total respondents 1990
Note: 427 respondents (approximately 18% of the total) selected "I am not sure at this point"

3
Note: This change is statistically significant
Undergraduate Perspectives 8
Net Impact, September 2007Q: Five to ten years after you received your college Response
degree, at which employment site would you prefer
to work? Percent
Nonprofit Organization 11%
Public sector - municipal, state, federal 11%
Medium to large business (100+ employees) 52%
Small business (under 100 employees) 23%
Single person business (no employees) 3%
Total respondents 1892
Note: 525 respondents (approximately 22% of the total) selected "I am not sure at this point"

Q: How do you rate a firm's characteristics when Response
deciding on a job offer? Percent
Positioning for your future career 87%
Intellectual challenge 79%
Geographical location 64%
Lifestyle 78%
Financial gain 68%
Company's record of social responsibility 46%
Total respondents 2129
Note: Combined the response percent for the following three categories: "The most
important" and "Very important"

Q: During the interview/hiring process, do you
discuss your interest in corporate social Response
Percent
responsibility with a potential for-profit employer?
Never 42%
Sometimes 48%
Always 10%
Total respondents 1448
Note: 681 respondents (approximately 32% of the total) selected "not applicable"



CURRICULUM
Most students think that social and environmental topics should be integrated into the
undergraduate curriculum. Seventy-three percent of students agree that the subject of corporate
social responsibility should be integrated into required classes in college business/management
programs. Over half of respondents were interested in learning more about international
development, environmental sustainability, renewable energy, corporate social responsibility, and
social entrepreneurship. Seventy-four percent agree that universities and colleges should place
more emphasis on training socially and environmentally responsible individuals than they
currently do. Forty-one percent of students say that they are currently a member or a club or
activity that emphasizes corporate social responsibility, social entrepreneurship, or a related
topic; 35% of students are interested in joining such a club.
Undergraduate Perspectives 9
Net Impact, September 2007Q: Corporate Social Responsibility is a topic that should
Response
be integrated into required curriculum classes in college
Percent
business/management programs.
Disagree (Net) 7%
Neutral/No Opinion 20%
Agree (Net) 73%
Total respondents 2129
Net Agree includes those who agree and strongly agree. Net Disagree includes those who
disagree and strongly disagree


Q: Please indicate whether or not you would like to learn more about
any of the following concepts while you are pursuing your college
degree.
Unfamiliar with
Yes Possibly No
the topic
Corporate Social Responsibility 51% 36% 9% 3%
Environmental Sustainability 56% 32% 9% 3%
Nonprofits 46% 39% 13% 2%
Social Entrepreneurship 52% 34% 10% 5%
Microfinance 41% 32% 13% 15%
Renewable Energy 54% 33% 10% 3%
International Development 63% 27% 7% 3%
Total respondents 2112



Q: Universities and colleges should place more emphasis
Response
on training socially and environmentally responsible
Percent
individuals than they currently do.
Disagree (Net) 8%
Neutral/No Opinion 19%
Agree (Net) 74%
Total respondents 2129
Net Agree includes those who agree and strongly agree. Net Disagree includes those who
disagree and strongly disagree


Q: I believe that universities and colleges are currently
Response
preparing students to work towards the betterment of
Percent
society.
Disagree (Net) 24%
Neutral/No Opinion 30%
Agree (Net) 46%
Total respondents 2115
Net Agree includes those who agree and strongly agree. Net Disagree includes those who
disagree and strongly disagree



Undergraduate Perspectives 10
Net Impact, September 2007Q: Are you currently a member of a club or activity at Response
your school that emphasizes corporate social
responsibility, social entrepreneurship, or a related topic? Percent
Yes 41%
No, but I am interested in joining this type of club / activity 35%
No, I am not interested in this type of club / activity 24%
Total respondents 2417
Net Agree includes those who agree and strongly agree. Net Disagree includes those who
disagree and strongly disagree





BUSINESS AND SOCIAL RESPONSIBILITY
Eighty-seven percent of students say that business professionals should take into account social
and environmental impacts when making business decisions. Nearly half (49%) agree that
corporate social responsibility makes good business sense because it leads to financial profits.
Respondents believe that businesses should work towards the betterment of society, and that
they are not currently doing so. Eighty-four percent agree with a statement that businesses
should work towards the betterment of society by fostering a healthier environment, eradicating
poverty, and addressing other societal issues. However, only 19% believe most corporations are
currently working towards that goal.

Q: I believe that corporations should work towards the Response
betterment of society. Percent
Disagree (Net) 4%
Neutral/No Opinion 12%
Agree (Net) 84%
Total respondents 2129
Net Agree includes those who agree and strongly agree. Net Disagree includes those who
disagree and strongly disagree


Q: I believe that most corporations are currently Response
working towards the betterment of society. Percent
Disagree (Net) 47%
Neutral/No Opinion 35%
Agree (Net) 19%
Total respondents 2129
Net Agree includes those who agree and strongly agree. Net Disagree includes those who
disagree and strongly disagree





Undergraduate Perspectives 11
Net Impact, September 2007Q: Business professionals should take into account social
Response
and environmental impacts when making business Percent
decisions.
Disagree (Net) 4%
Neutral/No Opinion 10%
Agree (Net) 87%
Total respondents 2112
Net Agree includes those who agree and strongly agree. Net Disagree includes those who
disagree and strongly disagree


Q: The for-profit sector should play a role in addressing Response
social and environmental issues. Percent
Disagree (Net) 4%
Neutral/No Opinion 14%
Agree (Net) 82%
Total respondents 2114
Net Agree includes those who agree and strongly agree. Net Disagree includes those who
disagree and strongly disagree


Q: Corporate Social Responsibility makes good business Response
sense because it leads to financial profits. Percent
Disagree (Net) 13%
Neutral/No Opinion 38%
Agree (Net) 49%
Total respondents 2113
Net Agree includes those who agree and strongly agree. Net Disagree includes those who
disagree and strongly disagree


Q: Corporate Social Responsibility is the right thing for Response
companies to do. Percent
Disagree (Net) 4%
Neutral/No Opinion 19%
Agree (Net) 78%
Total respondents 2119
Net Agree includes those who agree and strongly agree. Net Disagree includes those who
disagree and strongly disagree


Undergraduate Perspectives 12
Net Impact, September 2007DIFFERENCES IN UNDERGRADUATE RESPONSE
Please see tables in Appendix A for more detail on the statistics below. Findings are statistically
significant unless otherwise indicated.

GENDER
Sixty-three percent of survey respondents are female. Findings suggest that women are more
interested than men are in learning about corporate social responsibility, sustainability,
international development, and social entrepreneurship.
············ 76% of female (compared with 69% of male) students agree that classes in corporate
social responsibility should be part of the curriculum in college business/management
programs
············ 82% of female (compared with 70% of male) students polled want to find socially
responsible employment at some point in their careers
············ 89% of female (compared with 77% of male) respondents say corporations should try to
work toward the betterment of society

CLASS YEAR
Among the students we surveyed, 18% identified themselves as first year, 26% as second year,
27% as third year, and 29% as fourth year students
············ 78% of forth year (compared with 66% of first year) students agree that the subject of
corporate social responsibility should be integrated into required classes in college
business/management programs
············ There is no statistically significant difference between these groups in their agreement
that during their career they will seek employment that is socially responsible (76% vs.
79%) or that corporations should work towards the betterment of society (86% vs. 84%)

CURRENT OR EXPECTED MAJOR
Sixty-six percent of survey respondents identified themselves as business majors. While the
majority of these students believe in promoting socially and environmentally responsible business
practices, they are slightly less likely to agree that corporations should work towards the
betterment of society than students who are majoring in non-business disciplines.
············ 69% of business (compared with 76% of "other") students agree that universities and
colleges should place more emphasis on training socially and environmentally
responsible business students than they currently do
············ 74% of business (compared with 83% of "other") respondents want to find socially
responsible employment at some point in their careers
Undergraduate Perspectives 13
Net Impact, September 2007············ 83% of business (compared with 87% of "other) respondents say corporations should try
to work toward the betterment of society
············ Of those to whom the question was applicable, 47% of business (compared with 53% of
"other") respondents sometimes discuss their interest in corporate social responsibility
during the interview/hiring process with a potential for-profit employer; 9% of business
(compared with 12% of "other") students reported that they always do.
············ There is no statistically significant difference between undergraduate students majoring in
business and those majoring in other subjects in their agreement that corporate social
responsibility is a topic that should be integrated into required classes in college
business/management programs (72% vs. 73%)

MBA PLANS
Fifty-six percent of survey respondents said that it was somewhat or very likely that they will
attend a graduate business program.
············ 74% of students who are likely to attend an MBA program (compared with 68% of
students who said that it was not likely at all or not very likely) agree that classes in
corporate social responsibility should be part of the curriculum in college
business/management programs
············ 75% of students who are likely to attend an MBA program (compared with 81% of those
who are not) want to find socially responsible employment at some point in their careers

CLUB MEMBERSHIP
We compared students who said they are currently a member of a club or activity at their school
that emphasizes social responsibility, social entrepreneurship, or a related topic, with those who
said they are not a member.
············ 78% of students who are a member of such a club (compared with 69% of students who
are not) agree that universities and colleges should place more emphasis on training
socially and environmentally responsible business students than they currently do
············ 80% of students who are a member of such a club (compared with 75%) want to find
socially responsible employment at some point in their careers
············ 88% of students who are a member of such a club (compared with 81%) say corporations
should try to work toward the betterment of society
············ Of those to whom the question was applicable, 66% of students who are a member of
such a club (compared with 51%) say that during the interview and hiring process, they
would sometimes or always discuss their interest in corporate social responsibility with a
potential for-profit employer

Undergraduate Perspectives 14
Net Impact, September 2007UNDERGRADUATE COMPARISON WITH MBA STUDENTS
We compared our undergraduate respondents (N = 2,418) with MBA students (N = 2,113) who
completed our MBA Perspectives Survey. In general, answers were similar. Undergraduate
students were more likely to respond to questions concerning corporate social responsibility with
"I don't know" and "Neutral / No Opinion."
············ 73% of undergraduate (compared with 78% of MBA) students agree that the subject of
corporate social responsibility should be integrated into required classes in college
business/management programs
············ 74% of undergraduate (compared with 70% of MBA) students believe that universities
should place more emphasis on training socially and environmentally responsible
individuals than they currently do
············ 49% of undergraduate (compared with 60% of MBA) students agree that corporate social
responsibility makes good business sense because it leads to financial profits.
············ 78% of undergraduate (compared with 82% of MBA) students believe that corporate
social responsibility in the "right" thing for companies to do

Undergraduate Perspectives 15
Net Impact, September 2007APPENDIX

APPENDIX A: DIFFERENCES OF UNDERGRADUATE THOUGHT

GENDER

Corporate Social STATISTICAL
WOMEN MEN
Responsibility is a SIGNIFICANCE
topic that should be
integrated into
required curriculum
FREQ. TOTAL % FREQ. TOTAL % AT 95%
classes in college
business/manage-
ment programs.
Disagree (Net) 73 1282 6% 73 745 10% yes
Neutral/No Opinion 235 1282 18% 161 745 22% no
Agree (Net) 974 1282 76% 511 745 69% yes
Net Agree includes those who agree and strongly agree. Net Disagree includes those who disagree and
strongly disagree

Universities should STATISTICAL
WOMEN MEN
place more emphasis SIGNIFICANCE
on training socially
and environmentally
responsible FREQ. TOTAL % FREQ. TOTAL % AT 95%
individuals than they
currently do.
Disagree (Net) 68 1282 5% 83 745 11% yes
Neutral/No Opinion 221 1282 17% 151 745 20% no
Agree (Net) 993 1282 77% 511 745 69% yes


STATISTICAL
During my career, I WOMEN MEN
SIGNIFICANCE
will seek employment
that is socially
FREQ. TOTAL % FREQ. TOTAL % AT 95%
responsible.
Disagree (Net) 23 1282 2% 68 745 9% yes
Neutral/No Opinion 202 1282 16% 152 745 20% yes
Agree (Net) 1057 1282 82% 525 745 70% yes


STATISTICAL
Corporations should WOMEN MEN
SIGNIFICANCE
work towards the
betterment of
FREQ. TOTAL % FREQ. TOTAL % AT 95%
society.
Disagree (Net) 33 1282 3% 54 745 7% yes
Neutral/No Opinion 114 1282 9% 117 745 16% yes
Agree (Net) 1135 1282 89% 574 745 77% yes

Undergraduate Perspectives 16
Net Impact, September 2007CLASS YEAR

Corporate Social STATISTICAL
FRESHMEN SENIORS
Responsibility is a SIGNIFICANCE
topic that should be
integrated into
required curriculum
FREQ. TOTAL % FREQ. TOTAL % AT 95%
classes in college
business/manage-
ment programs.
Disagree (Net) 22 377 6% 48 636 8% no
Neutral/No Opinion 107 377 28% 92 636 14% yes
Agree (Net) 248 377 66% 496 636 78% yes


STATISTICAL
During my career, I FRESHMEN SENIORS
SIGNIFICANCE
will seek employment
that is socially
FREQ. TOTAL % FREQ. TOTAL % AT 95%
responsible.
Disagree (Net) 19 377 5% 23 636 45 no
Neutral/No Opinion 72 377 19% 110 636 17% no
Agree (Net) 286 377 76% 503 636 79% no


The for-profit sector STATISTICAL
FRESHMEN SENIORS
should play a role in SIGNIFICANCE
addressing social
and environmental FREQ. TOTAL % FREQ. TOTAL % AT 95%
issues.
Disagree (Net) 14 375 4% 32 630 5% no
Neutral/No Opinion 65 375 17% 59 630 9% yes
Agree (Net) 296 375 79% 539 630 86% yes


During the STATISTICAL
FRESHMEN SENIORS
interview/hiring SIGNIFICANCE
process, do you
discuss your interest
in corporate social
FREQ. TOTAL % FREQ. TOTAL % AT 95%
responsibility with a
potential for-profit
employer?
Never 61 174 35% 219 508 43% no
Sometimes 100 174 57% 227 508 45% yes
Always 13 174 7% 62% 508 12% no
Note: 203 freshman respondents (54% of the total) and 131 seniors (21% of total) selected "not applicable"





Undergraduate Perspectives 17
Net Impact, September 2007CURRENT OR EXPECTED MAJOR

Corporate Social STATISTICAL
BUSINESS OTHER
Responsibility is a SIGNIFICANCE
topic that should be
integrated into
required curriculum
FREQ. TOTAL % FREQ. TOTAL % AT 95%
classes in college
business/manage-
ment programs.
Disagree (Net) 110 1412 8% 45 717 6% no
Neutral/No Opinion 279 1412 20% 150 717 21% no
Agree (Net) 1023 1412 72% 522 717 73% no


Specifically, STATISTICAL
BUSINESS OTHER
universities and SIGNIFICANCE
colleges should
place more emphasis
on training socially
and environmentally FREQ. TOTAL % FREQ. TOTAL % AT 95%
responsible business
students than they
currently do.
Disagree (Net) 116 1412 8% 49 717 7% no
Neutral/No Opinion 315 1412 22% 127 717 29% yes
Agree (Net) 974 1412 69% 543 717 76% yes


STATISTICAL
During my career, I BUSINESS OTHER
SIGNIFICANCE
will seek employment
that is socially
FREQ. TOTAL % FREQ. TOTAL % AT 95%
responsible.
Disagree (Net) 81 1412 6% 15 717 2% yes
Neutral/No Opinion 285 1412 20% 107 717 15% yes
Agree (Net) 1046 1412 74% 595 717 83% yes


STATISTICAL
Corporations should BUSINESS OTHER
SIGNIFICANCE
work towards the
betterment of
FREQ. TOTAL % FREQ. TOTAL % AT 95%
society.
Disagree (Net) 66 1412 5% 24 717 3% no
Neutral/No Opinion 181 1412 13% 71 717 10% yes
Agree (Net) 1165 1412 83% 622 717 87% yes





Undergraduate Perspectives 18
Net Impact, September 2007During the STATISTICAL
BUSINESS OTHER
interview/hiring SIGNIFICANCE
process, do you
discuss your interest
in corporate social
FREQ. TOTAL % FREQ. TOTAL % AT 95%
responsibility with a
potential for-profit
employer?
Never 472 1059 45% 139 394 35% yes
Sometimes 495 1059 47% 207 394 53% yes
Always 92 1059 9% 48 394 12% yes
Note: 358 "business" (25% of the total) and 325 "other" respondents (45% of total) selected "not applicable"



MBA PLANS
How likely is it that you will attend a graduate business program?


Corporate Social Not likely at all/ Somewhat likely / STATISTICAL
Responsibility is a Not very likely Very likely SIGNIFICANCE
topic that should be
integrated into
required curriculum
FREQ. TOTAL % FREQ. TOTAL % AT 95%
classes in college
business/manage-
ment programs.
Disagree (Net) 38 466 8% 88 1186 7% no
Neutral/No Opinion 109 466 23% 215 1186 18% yes
Agree (Net) 319 466 68% 883 1186 74% yes


Specifically, Not likely at all/ Somewhat likely / STATISTICAL
universities and Not very likely Very likely SIGNIFICANCE
colleges should
place more emphasis
on training socially
and environmentally FREQ. TOTAL % FREQ. TOTAL % AT 95%
responsible business
students than they
currently do.
Disagree (Net) 29 464 6% 106 1186 9% yes
Neutral/No Opinion 101 464 22% 237 1186 20% no
Agree (Net) 336 464 72% 843 1186 71% no









Undergraduate Perspectives 19
Net Impact, September 2007Not likely at all/ Somewhat likely / STATISTICAL
During my career, I
Not very likely Very likely SIGNIFICANCE
will seek employment
that is socially
FREQ. TOTAL % FREQ. TOTAL % AT 95%
responsible.
Disagree (Net) 21 466 5% 60 1186 1% no
Neutral/No Opinion 66 466 14% 236 1186 20% yes
Agree (Net) 379 466 81% 890 1186 75% yes


During the Not likely at all/ Somewhat likely / STATISTICAL
interview/hiring Not very likely Very likely SIGNIFICANCE
process, do you
discuss your interest
in corporate social
FREQ. TOTAL % FREQ. TOTAL % AT 95%
responsibility with a
potential for-profit
employer?
Never 109 270 40% 368 869 42% no
Sometimes 126 270 47% 412 869 47% no
Always 33 270 12% 85 869 10% no
Note: 199 "Not likely at all/ Not very likely" (43% of the total) and 321 "Somewhat likely/ Very likely"
respondents (27% of total) selected "not applicable"


Not likely at all/ Somewhat likely / STATISTICAL
Corporations should
Not very likely Very likely SIGNIFICANCE
work towards the
betterment of
FREQ. TOTAL % FREQ. TOTAL % AT 95%
society.
Disagree (Net) 17 466 4% 55 1186 5% no
Neutral/No Opinion 61 466 13% 134 1186 11% no
Agree (Net) 388 466 83% 997 1186 84% no


Business Not likely at all/ Somewhat likely / STATISTICAL
professionals should Not very likely Very likely SIGNIFICANCE
take into account
social and
environmental
FREQ. TOTAL % FREQ. TOTAL % AT 95%
impacts when
making business
decisions.
Disagree (Net) 19 464 4% 46 1176 4% no
Neutral/No Opinion 35 464 8% 118 1176 10% no
Agree (Net) 410 464 88% 1012 1176 86% no







Undergraduate Perspectives 20
Net Impact, September 2007CLUB MEMBERSHIP
Are you currently a member of a club or activity at your school that emphasizes corporate
social responsibility, social entrepreneurship, or a related topic?

Corporate Social STATISTICAL
YES NO
Responsibility is a SIGNIFICANCE
topic that should be
integrated into
required curriculum
FREQ. TOTAL % FREQ. TOTAL % AT 95%
classes in college
business/manage-
ment programs.
Disagree (Net) 58 884 7% 97 1246 8% no
Neutral/No Opinion 137 883 16% 292 1246 23% yes
Agree (Net) 688 883 78% 857 1246 69% yes


STATISTICAL
During my career, I YES NO
SIGNIFICANCE
will seek employment
that is socially
FREQ. TOTAL % FREQ. TOTAL % AT 95%
responsible.
Disagree (Net) 32 883 4% 64 1246 5% no
Neutral/No Opinion 148 883 17% 244 1246 20% no
Agree (Net) 703 883 80% 938 1246 75% yes


STATISTICAL
Corporations should YES NO
SIGNIFICANCE
work towards the
betterment of
FREQ. TOTAL % FREQ. TOTAL % AT 95%
society.
Disagree (Net) 27 883 3% 63 1246 5% yes
Neutral/No Opinion 83 883 9% 169 1246 14% yes
Agree (Net) 773 883 88% 1014 1246 81% yes


During the STATISTICAL
YES NO
interview/hiring SIGNIFICANCE
process, do you
discuss your interest
in corporate social
FREQ. TOTAL % FREQ. TOTAL % AT 95%
responsibility with a
potential for-profit
employer?
Never 221 887 25% 390 1249 31% yes
Sometimes 345 887 39% 357 1249 29% yes
Always 92 887 10% 48 1249 4% yes
Not Applicable 229 887 26% 454 1249 36% yes
Note: 358 "business" (25% of the total) and 325 other "respondents" (45% of total) selected "not applicable"

Undergraduate Perspectives 21
Net Impact, September 2007UNDERGRADUATE COMPARISON WITH MBA STUDENTS

Corporate Social STATISTICAL
UNDERGRADUATE MBA
Responsibility is a SIGNIFICANCE
topic that should be
integrated into
required curriculum
FREQ. TOTAL % FREQ. TOTAL % AT 95%
classes in college
business/manage-
ment programs.
Disagree (Net) 155 2130 7% 180 1907 9% yes
Neutral/No Opinion 430 2130 20% 247 1907 13% yes
Agree (Net) 1545 2130 73% 1480 1907 78% yes


Universities should STATISTICAL
UNDERGRADUATE MBA
place more emphasis SIGNIFICANCE
on training socially
and environmentally
responsible FREQ. TOTAL % FREQ. TOTAL % AT 95%
individuals than they
currently do.
Disagree (Net) 165 2130 8% 166 1907 9% no
Neutral/No Opinion 393 2130 18% 397 1907 21% no
Agree (Net) 1572 2130 74% 1344 1907 70% yes


Corporate Social STATISTICAL
UNDERGRADUATE MBA
Responsibility makes SIGNIFICANCE
good business sense
because it leads to FREQ. TOTAL % FREQ. TOTAL % AT 95%
financial profits.
Disagree (Net) 276 2114 13% 201 1907 11% yes
Neutral/No Opinion 801 2114 38% 565 1907 30% yes
Agree (Net) 1037 2114 49% 1141 1907 60% yes


STATISTICAL
Corporate Social UNDERGRADUATE MBA
SIGNIFICANCE
Responsibility is the
"right" thing for
FREQ. TOTAL % FREQ. TOTAL % AT 95%
companies to do.
Disagree (Net) 82 2120 4% 81 1907 4% no
Neutral/No Opinion 395 2120 19% 266 1907 14% yes
Agree (Net) 1643 2120 78% 1560 1907 82% yes

Undergraduate Perspectives 22
Net Impact, September 2007APPENDIX B: ONLINE SURVEY FORM

The following survey is for current college students and asks questions about the relationships
between businesses and social and environmental issues. The survey will take between 10 an