I am a network orchestrator Marieke Schoenmaker
of the flat worldInspired by the emergence Experience Innovation PlatformWhy, who and what is a
network orchestrator?... connecting individuals, ideas and information anywhere
with each other, primarily making use of digital
and physical networks …The world has changed from ……The emergence of a global market …To ….
The rise of the multinational companyTo……
The emergence of the flat worldConnected the unconnected
Through :
The rise of the personal computer
Development of the Internet
Collaboration on projects with
worklfow software
Move business processes to partners
Migration of manufacturers
Communitiescontribute online to
collective products and services
Working with suppliers on efficiency
scale
Integrate logistics
Knowledge on the fingertips by
Google
Wireless, digital and personal
technologiesThis requires
network orchestration
Orchestrate or be orchestrated?Are you ready
for the flat world?The power of network orchestration…
Reduced pricesImproved on-time
shipmentsRaised qualityReduced lead timesMeaningfulResponsiveness to
new opportunitiesNot owing
everythingNot a
supply chain cityImagine an eBay on which
existing products are not
merely bought and sold,
but are created by the
Network …..The customer thinks the
thought …
… the product is deliveredIn the flat world, orchestration is one of the most important
management skills. The skill of the orchestrator lies in
drawing out the talent and creativity of the network,
coordinating all the individual elements, and ensuring the
success of the overall processA network orchestrator
looks like this:
Designs and manages networks
Establishes the values and culture
of the network
Develops its guiding principles
Createsbroader network
Controls through empowerment
Builds trust
Acts entrepreneurially
Creates value through integration
Bridging borders
Leveraging company's value and
intellectual property across the
networkAre you ready
for the flat world?Companies used to see competition
as firm against firm. But a networked
world is like a team sport.
The final score depends not on one
player, but on the strength of
the entire team…The new competition
In a crew race, the coxswain
does not row. He orchestratesCompanies with access to the best
networks not only outperform
competitors today, but
have also the capacity to
flexibly outperform them
tomorrow.Networks can work smarter
than the individuals or
firms that are a part of them.
Orchestration is what makes
smart networks smart.A robust network is the
soil from which customer
solutions springAlthough information
technology is at the centre
of flattening the world,
the heart of any network
and enterprise consists of
human judgement, trust
human relationships, and
business processesImagine ….
Are you ready
for the flat world?Control through empowermentIn a flat world,
consumers and the media
might know about it
everywhere, often
before the companies
themselves.In a flat world it is much
more about carrots than
sticks. The focus is
primarily on setting clear
guidelines, offering education,
and then inspecting to ensure
results.Every node in the network
has connections with other
networks. This means that
ripple effects can
come from one of these
connected networks
end move across the
entire system.The purpose of the business
is to create a customer.
Peter DruckerAre you ready
for the flat world?This is the age of guerrilla
companiesWith powerful software and
outsourced processes, a
small competitor can go
head-to-head with a large
one. In this world, size is not
necessarily an advantage.Empower Little John Waynes
And create a big-small companyLittle John Waynes are
entrepreneurial self-starters
who have the ability to
make decisions and live
with the consequences.To effectively integrate
acquisition, companies
need plug-and-play
technology and systems as
well as a plug-and-play
culture.Plug-and-play systems can
streamline the process of
growth. New businesses
have immediate access to
the knowledge and
resources of the larger
parent organisation, while
maintaining their individual
identities.What is your position
in the flat world?"Sometimes it's good to think aloud, and say to you
See the funny faces up in the clouds
A place to get crazy, where life gets so lazy
There's no no, there's no yes, but everything is maybe
Oh, I'd love to get lost in a dream, wash my fears
In nature's streams...
When I'm sleeping, I get healing
Thinking of the color blue
When I'm sleeping, I slow down my breathing
Living in dreams, dreams that come true
Thinking of the color blue
Thinking of the color blue... yes..."
Neoqula
Build living companiesIn a flat world companies
need the flexibility to respond
quickly to changes, but
they also need enough stability
so that managers can tell whether
they are succeeding or failing.Stretch targets result not
only in transformation of the
business, but in tremendous
gains in performance.
The Blue OceanEstablish the stretch:
Analyse and Brood
Create and Design
Co-create and
Develop
Innovate and InteractNew InspirationNew Experience conceptExperiential PlatformExploitation planImagine …..
Are you ready for the
flat world?The company around the
customer instead of ……
The customer around the company"Consumers have virtually unlimited choice and ever-
rising expectations for performance, quality and value.
They expect more from their shopping experiences and
more from the brands and products they buy and use
every day. They expect retailers and manufacturers to
listen to them more carefully, and to learn from them
more often."
A.G. Lafley
Chairman, President and Chief Executive Officer
The Procter & Gamble CompanyThe route through the
flat world begins with
a customer and ends
with a customer
solutionCustomer needs
might change, but a
flexible organization
can reconfigure itself
to meet the changes
of its customersEmpowered end
consumers now
expect mass
customization and
instantaneous
responseAs the relationship
develops, the
company not only
should be responsive
to customers, but
should actually
anticipate customer
needs and the needs
of their end
consumersAre you ready for the
flat world?EngagementInteraction with other
customers in other
parts of the world
gives suppliers a
broader view of the
context of their
projects and a more
creative solution set.Suppliers can realize
many benefits in
being part of the
network, including
the benefits in
aggregated
demand, access to
customers, access to
knowledge, demand
smoothing and
financing.Imagine …..
Are your ready for the
Flat world?Looking beyond the
entire value chainTransform the
customer from a
passive recipient to
an active
participant, so
companies have the
opportunity to create
Habitat:
and capture more Build together
for a better world
value.The long tail:
search for new
nichesTaking a broader
view of the business
Google's Bus NetworkBuilding collaborative
networks
Source: www.wethinkthebook.net/book/home.aspxOrchestrate
consumer and social
networks
Google's Bus Network
P&G's BeinggirlInnovative
combinations
Nike & ITunesWhat is your plan for
action?
Executive most pressing
challenges ….How do you
challenge your
current mental
models?
Google's Bus NetworkHow do you achieve
profitable growth in
the flat world?
Google's Bus NetworkHow can you build
the competencies
you need to
compete in the flat
world?
Google's Bus NetworkLike the concept and the pictures?Enjoy!
"Live is one big opportunity for growth"
Marieke Schoenmaker
+31-622497148
www.experienceinnovation.blogspot.com
www.linkedin.com/in/mariekeschoenmaker
marieke.schoenmaker@capgemini.com