Identity refreshment
Value innovation and creating evangelists
By Marieke SchoenmakerYesterday I had an other
Cirque du Soleil experienceDeep within a forest, at the summit of a volcano,
exists an extraordinary world
A world where something else is possible.
A world called Varekai.It tributes to the nomadic soul of the
universal wanderers and to the infinite
passion of those whose quest takes them
along the path that leads to Varekai.Imagine …
what this did to meAnd imagine what you can
learn from this experience …It inspired me to think
more innovativelyAnd with this insight I felt
a peak experienceAnd I became an evangelist
for the Cirques thinking, concept and
performancesOnce upon a time ….
The circus industry was declining fastThat triggered the question …
What are the unrecognized needs of our
customers?
Fun and Thrill
Artistic richnessFollowed by the question …
What is the relevance of the business
we are in?
Irrelevant
RelevantAnd Cirque du Soleil started
value innovation …
Glamorized tent Artistic flair
Enchanting clownsAdded
noncircus values…
Musicians Dance
A story lineAnd now bring this concept in worldwide
multiple productions
Cirque's productions have been seen by
almost forty million people in ninety cities
around the world. In less than twenty years
they achieved a level of revenues that has
never been achieved by the former market
leaders in the circus industry ….
www.cirquedusoleil.comAt the end they
reinvented the circus industryThis was a story about how great companies
create evangelists among their customers
Please share with the community
your experience with organizations
where the blue ocean strategy
already has done its work
Contact us by giving your comments
and learn from each otherIn collaboration with
Enjoy!
"Life is one big opportunity for growth"
Marieke Schoenmaker
+31 - 622497148
www.slideshare.net/group/experience - innovation
www.insightory.com
www.experienceinnovation.blogspot.com
www.linkedin.com/in/mariekeschoenmaker
marieke.schoenmaker@capgemini.com
Inspired by the artist, my friends and the great thinkers in this world