A new blog is
created
every second
(BBC News)More than 3,000 new
booksare published
every dayTEENS leadon
technology adoption
patterns. Young
adultswant more
qualitynews but
report difficulty in getting
it.
(JupiterResearch, 2007
AssociatePress Report 2008)Company EMAIL and
data production is
estimated to be
@ growing at 25 - 30%
annuallyThe amount of new
technical
information
is doubling every 2
years…
By 2010 it's predicted to
double every 72
hoursThink
Enterprise 2.0
Is just a
Fad?If MySpace were a
country, with 110 million
monthly active users, it
would be the
11th largest in the
world
(between Japan and Mexico)Social
Websites are
Officially more
popular than
Porn
Time Magazine, Oct 31, 2007That's no Fad.*That's Generation C.
It describes a new
kind of wired
individual…
*Social Media, Alex Wong, http://www.slideshare.net/wah17/social-media-35304/Generation C
communicates in
a connected
environment,
conversationallyAn Ecology of
RELATIONSHIPS
&
technologyan ecology…
or rather a
geekology(HA!)Generation C
has never not
been
connected…Generation C
currently work
for you…Generation C
are fans of the
collaborative enterpriseGeneration C areIt's not about
talking at…It's not about
talking to…It's about talking
with…So, how do you
create fans of
your
employees?Create a
Collaborative
Enterprise.(DUH)How do you
do that?Buy
software.The End.No, Really.
How do you
do that?Implement the
technology to
Create an
ecosystem so you can
Deliver value.What does
Generation C
Value?Casual
Communicate Convenient
Context
Collaborators
Carry
Content
Control
Connected
Choices Cool
Converse
Conversation
Channel
Co-Creators
Creative Community
Consumer Collect
2.0 ComfortableHow does a
Generation C
ecosystem
function?Information Flow
You
Push Pull requests
email, paper, chat room,
one off solutions,
invitation only,
intentional, end point
focused…
ME Before Enterprise
2.0…With Enterprise
2.0…ME becomes WEInformation Flow
With Enterprise
2.0…
Continuous Creation
Continuous Requests
Ubiquitous Availability…What about
that technology
part?Is it simply
Web 2.0
point
solutions in
the
workplace
?noI know!
It's more
social
networks.
It's
FaceBook
for the
enterprise!NOPublic Web
Technologies
Don't Scale Up
or Down or In to
Enterprise levelsEnterprises want Platform based Web 2.0
Industry Analysts have found that a platform
approach to Enterprise 2.0 solutions from a
known enterprise vendor is strongly desired.Enterprise 2.0 technology is about
transforming the meeting
way people expectations
work with each technology as
other and enabler
information
expanding
efficiencyEnterprise 2.0 technology is
providing information in
CONTEXT
Enterprise 2.0 technology
is enabling
PARTICIPATIONSo let's talk about
CONTEXTWe Operate in
an Attention
Economy…Users Create
Context Socially
- the WAY information
is presented
and delivered
ORIGINAL INTENT? WHAT'S THAT?Distractionsare
measured in
opportunities, revenue,
& efficiency LOSTAttention is gained
& maintained by
presenting
information in
ContextAttention
Yields
ParticipationSo let's talk about
PARTICIPATIONUsers PARTICIPATE
with each other on
INFORMATION
presented through
SYSTEMS…
…E 2.0 allows
systems to surface
content to users in
context…Which gains
attention
Which is Which
presented stimulates
contextually participation
Which generates
new and better
contentThe Goal of Participation:
Tap the enterprise brain
Aggregate inputs
Precipitate valuable outcomes
Enable employeesWhat does this
DO for ME?Enterprise 2.0 Platform Enables:
The long tail, Increased
responsiveness, feedback cycle, idea
incubation, interaction platform, rich -
context sensitive review
Enterprise 2.0 Platform Yields:
collaboration, crowd sourcing,
prediction markets, collective
recommendations, ratings, &
classificationsWhat is
doing about
this?Oracle Enterprise 2.0
Fusing Web 2.0
Technology &
Capability
content collaboration
web
applications Enterprise 2.0Oracle Enterprise 2.0
With Enterprise
Information
Systems &
Applications
content collaboration
web
applications Enterprise 2.0Oracle Enterprise 2.0
On Enterprise class
platforms to transform how
we work within Enterprise &
across Enterprises
content collaboration
web
applications Enterprise 2.0HOW?With leading Fusion
Middleware Products
that foster participation
by surfacing
information in context
to connected users,
systems, and assets…By engaging in the
CONVERSATION
we call
DOING BUSINESSThe Experts Agree…
AIIM Market IQ; Enterprise 2.0: Agile,
Emergent & Integrated; Q1 2008Oracle Leads Enterprise 2.0
with the
First Integrated User
Interaction Platform
that's
Built for the Enterprise
using
Key and Emerging
Standards
and
E O
Leveraging the 2
Oracle
PlatformHow does
business
handle these
times?Buy
softwareThe End.(Really)